With over 30, 000 employees, The Indiana State Personnel Department moved to brand a new, robust employee health program to engage all who work for the Sate of Indiana to take charge of their health. Beginning with establishing a new identity brand for Invest In Your Health, Cabello created a logo, branding standards, Email templates, posters, and employee flyers, signage, web banners and support campaign materials. The new program introduced several modules from Anthem, the state insurance provider, to serve employees and to engage them in their personal health. At the center of the campaign was the need to lower insurance claims and doctor visit costs by embracing a mentality of personal success for each employee. Key messages included eating healthy, healthy living, exercise and preventive doctors visits.