Know The O Facts: Opioid Use Disorder Stigma Reduction PR Campaign



Project Name
Know The O Facts / Stigma Reduction PR Campaign

The Facts About Stigma

People, who struggle with addiction to opioid drugs such as prescription painkillers, heroin or other illicit drugs, face a wide range of stigmas. A stigma is a mark of disgrace that sets a person or a group apart. When people are labeled primarily because of their addiction, they are being negatively stereotyped. Biased, hurtful words, attitudes and behavior represent prejudices against people with substance use disorder, and often lead to their discrimination and social exclusion. Stigmas can also create physical and mental barriers to seeking treatment by people with an addiction.           

PR Campaign Goals

  • Raise awareness that a person with an opioid use disorder is a disease that is treatable.

  • Change the way Hoosiers think about and treat people with an opioid use disorder and humanize their situation.

  • Promote the dignity and effectiveness of Medication-Assisted-Treatment (MAT) and recovery.

  • Evaluate stigma reduction messaging.

  • Educate Hoosiers about the signs of opioid use disorder signs.

The campaign focuses on the delivery of three strategic messages to reduce stigma associates with opioid use disorder:

1.  Opioid Use Disorder is a disease.

2.  There is treatment.

3.  Recovery is possible.

Educating the public with these messages leads to understanding. Understanding points to empathy. Empathy points to hope. Working together, our communities get stronger.

Campaign materials were designed for the public to reduce stigma and the website provides tools to build awareness with details on how individuals and employers can get involved to help combat the opioid crisis.

Out of Home Billboards


Display Ads & Social Media

Facebook:  @KnowTheOFacts

Facebook: @KnowTheOFacts


Radio Spot

00:15 PSA

00:30 PSA

Educational Training Video


Click here to see the fully functional site:

Click here to see the fully functional site:

Collateral (Fact Sheets, Hand Outs, Wallet Cards)

OUD collatteral copy.jpg

Premiums & Wearables


Training Kit