Creating a Brand of Happy

The new Indiana System of Care branding is crafted with System of Care stakeholders in mind. At the center of the brand is a symbol that reflects the true heart of System of Care partner – a pinwheel! A pinwheel is an icon of happiness. It is also an icon of collaboration, as petals of a pinwheel move in concert with each other – rotating together in cooperation to create a symbol of collaboration, fun and happiness. The new System of Care branding brings all who care for children with mental health challenges across the State of Indiana together with one, unified purpose and mission.